A Sweet Life

Creative Content for a Life Well Lived

Menu

Skip to content
  • What Can I Get You?
  • About Sofia
  • Writing Samples
    • CREATIVE WORK
      • VISUAL LITERACY EXERCISES
    • Articles & Social Media
      • Tapas Lovers, Rejoice: Toro Is Coming to Dubai
      • SAMPLE SOCIAL POSTS FOR BON APPETIT: TORO DUBAI LAUNCH
    • Video Work
      • Scenes from the Table
    • SITE DESIGN AND WEB WORK
      • SITE BUILD OVERVIEW
    • Food Writing
      • Newsletters
        • 10 GORGEOUS BRAISES TO WELCOME SWEATER WEATHER
      • Editorial Work
        • How Does Your Garden Grow?
      • A PERSONAL TOUCH
        • TO GIVE; TO TAKE AWAY
  • Let’s Keep In Touch!
    • Contact Info
  • FEAST- THESIS PROJECT
    • Aloha, Hawaii
    • Hej, Denmark
    • ሰላም ጤና ይስጥልኝ, Ethiopia
    • Olá, Brazil
    • สวัสดี, Thailand
    • Hey, Vancouver

SAMPLE SOCIAL POSTS FOR BON APPETIT: TORO DUBAI LAUNCH

________________________________________________

FACEBOOK:

Screen Shot 2018-10-01 at 8.04.32 PM

CONCEPT:

Bon Appetit’s video content often centers on food videos, which I know is a successful move on their part due to the corresponding likes, views and shares. I thought it would be an effective way to drive general traffic to the site by featuring another successful, eye-grabbing feature of the publication and tying it into the associated content I was trying to promote.

________________________________________________

TWITTER:

Screen Shot 2018-10-01 at 8.05.52 PM

CONCEPT:

I chose to highlight this quote because I found it to be the most attention-grabbing part of my business deliverable. It’s punchy, and includes a pretty memorable word. I worked off this quote because I have found that a little drama goes a long way in the abbreviated context of Twitter. I wanted the casual scroller’s eye to get caught while leaving enough room for the viewer to be curious enough to click through.

________________________________________________

INSTAGRAM:

Screen Shot 2018-10-01 at 8.07.04 PM

CONCEPT:

I think of Instagram as the most visual of all major social media channels, and arguably the most current and trend-driven, which is the approach that Bon Appetit often takes when connecting with their audience. While I do not think this image is entirely on brand for the publication, I wanted to use this post as an eye-catching, universally pleasing image that might engage a larger, travel-focused audience in addition to the usual food-focused target audience. I kept the language’s emphasis on food to draw in the usual crowd, and wanted to end on a dramatic note to encourage more followthrough with the link.

________________________________________________

Share this:

  • Twitter
  • Facebook

Like this:

Like Loading...
Widgets

Recipes

  • FEAST
Blog at WordPress.com.
    • A Sweet Life
    • Customize
    • Sign up
    • Log in
    • Copy shortlink
    • Report this content
    • Manage subscriptions
 

Loading Comments...
 

    %d bloggers like this: