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FACEBOOK:

CONCEPT:

Bon Appetit’s video content often centers on food videos, which I know is a successful move on their part due to the corresponding likes, views and shares. I thought it would be an effective way to drive general traffic to the site by featuring another successful, eye-grabbing feature of the publication and tying it into the associated content I was trying to promote.

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TWITTER:

CONCEPT:

I chose to highlight this quote because I found it to be the most attention-grabbing part of my business deliverable. It’s punchy, and includes a pretty memorable word. I worked off this quote because I have found that a little drama goes a long way in the abbreviated context of Twitter. I wanted the casual scroller’s eye to get caught while leaving enough room for the viewer to be curious enough to click through.

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INSTAGRAM:

CONCEPT:

I think of Instagram as the most visual of all major social media channels, and arguably the most current and trend-driven, which is the approach that Bon Appetit often takes when connecting with their audience. While I do not think this image is entirely on brand for the publication, I wanted to use this post as an eye-catching, universally pleasing image that might engage a larger, travel-focused audience in addition to the usual food-focused target audience. I kept the language’s emphasis on food to draw in the usual crowd, and wanted to end on a dramatic note to encourage more followthrough with the link.

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