This editorial spread shows the interaction of many skill sets, and shows clients how a multi-modal approach can build higher customer engagement. This piece most closely aligns with Sofia’s desired target products moving forward in professional work. Artful design, presented in editorial format, highlights food writing that covers multiple areas, from instructional to conversational to recipe development. The product is equally influenced by adopting a conversational, knowledgeable tone as it is by the thoughtful visuals. This project was an initial practice into incorporating work in InDesign, which adds another level of proficiency to the portfolio.
A Sweet Life 